EPASADYA: AN E-COMMERCE SYSTEM WITH PRODUCT CUSTOMIZATION FOR GAWANG GAMAT
- AUDREY LYNNE L. CASTRO
- JAIRHA L. CORTEZ
- AREL LOISEL R. GUILAS
- KYLA KARYLLE SAGCAL
- ALECKZANDRA M. TIAMZON
- ERNIE LEE E. PINEDA
Abstract
Digital commerce has significantly reshaped the global business landscape, requiring traditional enterprises to adapt to evolving consumer demands and increasing competition. This study presents ePasadya, an e-commerce system designed for Gawang Gamat, a shop integrating traditional handicrafts with electronic retailing. The platform enhances operational efficiency by enabling product customization, improving customer satisfaction, and fostering stronger connections between artisans and consumers. It bridges the gap between handmade goods and digital markets, demonstrating the feasibility of integrating traditional businesses into e- commerce. The development of ePasadya used the Waterfall Model, following a structured system development lifecycle. Back-end technologies, such as PHP and MySQL, ensured robust database management and server-side functionality, while front-end tools, including HTML, JavaScript, and Tailwind CSS, provided a seamless and intuitive user experience. Clearly defined roles for administrators, sellers, and customers ensured efficient order management and secure transactions. Testing outcomes highlighted commendable system performance, with satisfaction scores of 4.30 in alpha testing and 4.64 in beta testing. These results reflected notable advancements in functional suitability, usability, and security. By aligning with Sustainable Development Goals, ePasadya fosters economic growth, cultural preservation, and digital innovation within Mabalacat City, serving as a transformative model for empowering artisans and advancing traditional businesses in the digital era.
